RMT Media Relations / Booking
What is RMT Media Relations / Booking?
We capitalize, target and secure bookings for the largest radio listening audience which is the “morning drive” with shows and hosts in cities around the country. In advance we arrange between 7 to 14+ (depending on budget and availability) back-to-back interviews in one morning. Most interviews are ten minutes or less.
The key to our success is targeting the appropriate demographic and format for your message. We have the freedom to pitch to the shows that match up best with your message. News / Talk radio is the most common format approached, but with the right message we also targets FM shows, Rock, Alternative, Adult Contemporary, Top 40, Urban, Country, and other formats.
For answers to questions about our RMT Media Relations/Booking service please see below
We schedule between 7 to 14+ (depending on budget and availability) Interviews usually take place from 7:00 am EST to Noon EST.
Most are ten minutes or less. On occasion some can be as short as five minutes or as long as twenty minutes.
No, members of the listening audience do not call in for commenst or questions.
Upon request, we can record the interviews and provide you with MP3 links.
Some will air live; some will be taped.
We will contact shows that take guests via phone, that air in the morning, and that have demographics that match the audience you are seeking. Usually we book on AM stations, though we also contact FM stations if appropriate. We’ll initially seek stations in the top 100 markets and then expand our outreach to other markets as well. We will seek, where appropriate nationally syndicated programs.
We usually begin booking a tour 3-5 weeks prior to the scheduled date of the tour. At least once a week we will send you a list of stations that have agreed to participate in the tour. You’ll receive a final schedule 1-2 days before the tour date, identifying: the city, station name, host’s and producer’s names, station format, and time of day for the interviews.
We enjoy excellent professional relationships with the media and really leverages its contacts to your benefit. Also, we aware of a station’s preferences, deadlines, and demographics, so we match you with the best possible interview opportunity.
A radio tour delivers many results, from branding you, to getting out your positive message, to possibly contributing to an increase in sales of your service or product. Unfortunately, it is difficult to conclude how many sales or how much awareness is created from the tour. We don’t guarantee a specific result but believes it yields results and positions you better in the marketplace of ideas and products.
You don’t have to go to a studio or travel – you can be anywhere in the world — it’s all done by a land line phone or cell phone from wherever you are — your house, hotel, or office.
Yes, we’ll help you prepare and train you to do well on radio. We offer a coaching session, at an additional fee, should you want one that can last up to 30 minutes, and could include a mock interview. We will also e-mail tips and suggestions for maximizing the opportunity your radio tour presents to you if you request. Preparation also consists of you listening to local talk radio, reviewing your press kit, and practicing.
Radio Media Tours through C&J Mediaworks range in price from $5,000 to $7,000,
depending on length of tour and number of interviews.